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Jan 14, 2008
Press Release

Air Canada Speaker at MarketingSherpa Email Summit to Discuss How Delivering Dynamic Content Can Increase Loyalty

SUMMARY: No summary available.
Warren, RI, January 14, 2008—MarketingSherpa, a research firm publishing Case Studies and benchmark guides for marketing professionals, will feature a session on creating dynamic content to ensure increased loyalty and lower costs at its Email Summit at 3:45 p.m. Feb. 25. Marc Constantineau, Manager, eCRM, for Air Canada, will be the presenter at this operational breakout session.

MarketingSherpa’s Email Summit ’08 will be held at the InterContinental Hotel in Miami, FL, Feb. 24-26, and is expected to attract more than 800 participants. In addition to Constantineau’s session on increasing loyalty through creating more dynamic content, the event will offer the latest market research on email marketing and include presentations from leading email marketers and in-depth analysis of case studies.

The session is based on Air Canada’s webSaver email program, which was redeveloped in conjunction with ThinData. Titled “Dynamic Content for Increased Loyalty and Lower Costs,” Air Canada’s presentation explores ideas and methods for creating dynamic content, using it as a tool for increasing customer retention and lowering email-related production costs.

Constantineau comments, “I am very excited about sharing our webSaver story at the Email Marketing Summit. Our program has won awards internationally because it has many practical lessons that marketers -- across industries -- can learn from about how to significantly increase the impact of their email marketing initiatives. And this summit is the ‘go to event’ for marketers who want to improve their email marketing.”

Constantineau has worked at Air Canada, Canada’s largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, for the past 13 years. He has held positions in call centers, marketing, IT and eCommerce. He currently manages email and online communications and leads the data warehouse integration.

“Air Canada’s participation by Marc Constantineau in the Email Marketing Summit is an excellent example of the type of high-level expertise that attendees will be able to take advantage of,” said Eric Stockton, MarketingSherpa President. “The over 800 participants in the Summit will have the chance to network with Marc and other proven experts in the field of email marketing.”

About MarketingSherpa
MarketingSherpa ( is a research firm publishing practical case studies and benchmark guides for its hundreds or thousands of weekly readers in the marketing profession. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.

About Air Canada
Montreal-based Air Canada provides scheduled and charter air transportation for passengers and cargo to more than 170 destinations on five continents. Canada's flag carrier is the 14th largest commercial airline in the world and serves more than 32 million customers annually with a fleet consisting of more than 340 aircraft. Air Canada is a founding member of Star Alliance, providing the world's most comprehensive air transportation network.

About: ThinData. The Email Authority.
ThinData Inc. ( is a permission-based email marketing company that has been helping organizations establish and manage e-relationships for over 12 years. ThinData continues to accomplish this by providing clients email strategy, email creative and the proprietary industry-leading email marketing software ThinData EMS. ThinData is recognized for its leading ISP relations expertise and publications including, The Marketer's Guide to Successful Email Delivery. ThinData's customers are some of North America’s most recognized brands, including Air Canada, Bank of Montreal, BMO Financial Group, CBC, Delta Hotels, HSBC, John Hancock, and Scotiabank.

Jamie O’Donnell for MarketingSherpa
415 643 8947

For more information on Air Canada:

Andrew Brown
ThinData.The Email Authority.
416-361-3522 (ext. 257)
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