SUMMARY: While higher search ranking may bring more traffic, it doesn’t always equal more sales. However, marketers who dedicate efforts to creating quality content not only improve their position in search, but also obtain their primary objective: conversion by the way of more quality leads.
In this 60-minute webinar replay, MarketingSherpa and Slingshot SEO cover search marketing research and five steps to improve lead quality and conversions with content marketing optimization.
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