May 19, 2011
Event Presentation

Webinar Replay -- How CMOs are Monetizing Social Marketing and Measuring ROI

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SUMMARY: In this webinar replay, hear MarketingSherpa and Vocus presenters Justin Bridegan, Sergio Balegno and Kye Strance share how CMOs and other senior marketing executives in the Strategic phase of social marketing maturity are monetizing the channel, and which values and costs they use to calculate ROI.
Social media continues to have a profound effect on marketing, and the use of this channel for marketing purposes is rapidly evolving. Our research has revealed how social marketing is rapidly maturing, resulting in a clear shift from tactical to strategic thinking.

In this webinar replay, hear how CMOs and other senior marketing executives in the Strategic phase of social marketing maturity are now monetizing the channel.

MarketingSherpa and Vocus presenters Justin Bridegan, Sergio Balegno and Kye Strance discuss how CMOs and other senior marketing executives are overcoming the challenge of social media monetization, and which values and costs they are using to calculate ROI.

Also, see how to implement some of the most effective tactics for monetizing this channel. Tactics will include how to gather intelligence on, segment, profile and influence the influencers.

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Useful links related to this webinar

Vocus

MarketingSherpa 2011 Social Marketing Benchmark Report

Members Library -- Marketing Research Chart: Top metrics used for measuring social marketing impact

Members Library -- Marketing Research Chart: CMO confidence in social media's ability to produce ROI

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