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Topic: MarketingSherpa's Eyetracking Landing Page Study Results
Discover how the human eye is "hardwired" to view Web pages, especially promotional campaign landing pages. Roughly 50% of people who click to your page leave in under eight seconds, so design and copy to catch the eye is mission critical to improving your conversions. Presentation includes:
- Two colorful "heatmaps" from live study results, one for a b-to-b lead generation landing page, and the other for a typical eretail product page.
- How to avoid the #1 most common landing page design mistake
- Top three quick fixes to improve your conversions, based on MarketingSherpa Case Study data
Anne Holland, Publisher, MarketingSherpa Stefan Tornquist, Metrics Editor, MarketingSherpa Greg Edwards, CTO, Eyetools Inc.
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