March 15, 2000
Article

The Little Subject Line That Could: Phillips Publishing's Email Campaign for Michael Murphy

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You've probably heard that a week in normal time is like a year in Internet Time. Which means Phillips Publishing's email marketing campaign for the consumer investment newsletter, "Michael Murphy's Technology Investing Online" is now something like 36 Internet years old, handily beating Wall Street Journal's famous "Two Young Men" direct mail package which has only been around since 1974, a mere 26 normal years!

Phillips' campaign first emailed in the Spring of 1999 features the subject line "Five Tech Stocks Every Investor Must Own." And in a world where everything's changing at warp speed, this subject line has remained the same; and it's still pulling orders! Phillips has emailed the campaign several times to Investools' opt-in "Advisory Membership" list.

We advise you to go sign yourself up for this list at http://www.investools.com even if you care nothing for investing tips. You just want to be sure to be on the list to collect your personal sample when Phillips' Murphy campaign drops again -- as it almost certainly will. This is definitely one for your "swipe file."


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