July 20, 2000
Article

Offline Retailer Cosmetics Plus Partners with more.com to Launch cosmeticsplus.com

SUMMARY: No summary available
New York emporium Cosmetics Plus plans to combine its 27-
year leadership in the beauty industry with more.com's "e-
tailing prowess" to jointly develop a new site,
cosmeticsplus.com. Cosmeticsplus.com will brand
independently and also be featured as "more.com's online
beauty store." Toby Bartosh, Co-founder and President of The
Cosmetics Plus Group, Ltd., believes the exclusive alliance
will "reinvent e-tailing in the beauty marketplace" with its
clicks-and-bricks approach. Cosmetics Plus is betting the
arrangement will build awareness and grow its customer base.
The site will be marketed through Cosmetics Plus' retail
network though in-store advertising. more.com hopes to gain
ground in the online beauty niche by selling "higher-margin,
higher-profit products."

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