Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Jul 15, 2009

New Chart: Multi-Media Driving Skeptics to Become Social Media Release Converts

SUMMARY: A primary advantage of a social media release (SMR) is the variety of multi-media content that can be used to engage an audience. A substantial portion of marketers who employ SMRs put this advantage to use with outstanding results.

Effectiveness of Multi-Media Content in Social Media Releases

View Chart Online

Click here to see larger, printable version of this chart

A social media release is a Web 2.0 version of the traditional press release. The template is formatted for multi-media content that is of particular interest to bloggers and online journalists, but itís not intended solely for them. It works just as well for engaging traditional media journalists and consumers, and as an effective tactic for search engine optimization. Social media releases arenít meant to replace traditional press releases. But they can make your effort to disseminate information much easier.

As this chart shows, marketers pick videos as the most effective multi-media content for achieving their social media goals. Video offers business and consumer marketers a way of getting across a visceral experience (driving a sports car) or to quickly explain a complicated or new idea (why one server is more powerful than the competition). Least effective are podcasts/MP3s, which happen to be the only multi-media without the benefit of a visual element. Seeing is believing, apparently, in the social media world.

SMRs are different from traditional press releases because of the multimedia content, embedded links and ability to rip content electronically for whatever purpose. Perhaps you are a reporter writing a blog post for your news organization and you need a headshot or executive video immediately. With the SMR, that media is readily accessible.
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.