Email marketing strategies have matured and are no longer strictly about increasing the number of subscribers. Today, the priority lies in building a quality list of names.
We asked more than 1,100 marketers to indicate the level of effectiveness of each list growth tactic used by their organization. See the results in this week’s chart.
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Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000
Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares how he is challenging "best practices" assumptions and generating a big increase in leads in the process.