MarketingSherpa Toolkit: How to Produce a Webinar - Glossary

Archived webinar: Previously-presented webinar, available for viewing for a specific time (possibly for a fee).

Attendee (aka participant): A webinar participant or audience member. Depending upon the level of interactivity, may be able to ask questions or take a more active role.

Host: The person(s) who created the meeting. They usually have the most “power” as far as controlling attendees’ access and settings.

Moderator: Sometimes the same as the host. The moderator generally makes the opening remarks and introduces speakers. They may also handle any Q&A segments.

Presenter: May be the same as a host and/or speaker. Depending on situation, may have varying levels of technical control.

Q&A: Ability of participant to ask questions through various means (including submitting them in advance or asking them live during webinar); host may include time in webinar schedule for Q&A portion.

Reporting: Data related to the webinar and its participants; examples of reporting data includes number of participants and level of interest.

Speaker: Person who presents information during the webinar. May not have full technical control (the ability to manage attendees’ permissions and access, for example).

Teleconference line: Phone line (may be toll-free for users) which allows participants to hear the audio elements and possibly ask questions.

Webcast: Online presentation which does not offer interactive elements.

Webinar: Short for Web-based seminar; a workshop or presentation which is broadcast live via the Internet; often involves interactive elements.

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