Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Aug 20, 2003
How To

Virus-Attack Advisory for Major Emailers: Four-Step Checklist

SUMMARY: No summary available.
As you are probably aware there is a massive email virus attack underway today. It has been escalating over the past 72 hours and now the situation is critical.

In addition to this, we have learned some office buildings in Manhattan are still without Internet service due to problems at Verizon so loads of people are not getting their email.

Our quick advisory for you:

#1. Contact your broadcast service and ask them to change any account settings you may have so that no one whose mail has been bounced since last Thursday afternoon is automatically removed from your list as a "bad" address.

#2. Expect to see significantly lower open and response rates from email recipients who have small mailboxes, especially people who do not pay for Hotmail, MSN mail and Yahoo services. The virus is filling up boxes so quickly that other mail just may not get through.

#3. Check your subject lines to make sure they do not include the following terms, which filters are being adjusted to stop ASAP:
- Account
- Details
- your document
- movies
- that movie
- Your application
- wicked screensaver

#4. Feel thankful it is August and unless you are sending a back-to-school offer, this may not be a big time of business for you. It could have been worse! :-)

Good luck!

Anne Holland
Publisher & Managing Editor
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.