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Jun 11, 2008
How To

Lead Generation Special Report: B-to-B Insights, Strategies & Tactics to Get More Leads – 22-Page Download

SUMMARY: B-to-B marketing has undergone a revolution since 2000. MarketingSherpa has conducted tens of thousands of hours of peer-driven research in the field to produce a practical handbook that caps this transformation for you.

Download this special 22-page PDF excerpt from Sherpa’s all-new B-to-B Lead Generation Handbook. Includes six data charts and groundbreaking insights and tactics on:
- Selecting the best media buys
- Search engine marketing and SEO tips
- Using Web 2.0 promotions and videos
- How to create great content
Here is the link to the PDF excerpt:

See Also:

Comments about this How To

Nov 08, 2008 - johnsmith of widecircles says:
We set up all our campaigns to be measurable, and we test incessantly—at least on the consumer side. But in B-to-B, DMers have more trouble with measurement, due often to the transaction’s complexity and the sales cycle’s length. Salespeople don’t want to be bothered reporting back to marketing about sales results. And when selling through channel partners, resellers or retailers, sales figures frequently are unavailable anyway.

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