August 02, 2023

AI Marketing Prompts: 18 prompt examples marketers and entrepreneurs found most useful


When I started my career as a copywriter, I flipped through CA (Communicate Arts) and The One Show Awards books looking for some juice, for some creative spark for the latest advertising concept I was working on.

Today, marketers and business owners leverage AI tools like ChatGPT for marketing idea generation along with many other marketing tasks.

So in this article we provide examples of effective marketing prompts to use with AI tools like ChatGPT, Claude, Bing and the like.

Read on for tactical tips on how to leverage AI for things like campaign ideation, content creation, chat log analysis, and competitive intelligence.

by Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute

AI Marketing Prompts: 14 prompt examples marketers and entrepreneurs found most useful

Originally Published: August 2, 2023
Updated: August 10, 2023

Prompts #1 - #4: Analyze a webinar chat log

During MECLABS AI Guild briefings, there is a lively chat conversation among attendees. We get some good questions on there, which I answer on the MarketingSherpa blog. And we have a team engaged in the chat as well answering customer service and tech questions.

Flint McGlaughlin, CEO, MarketingSherpa and MECLABS Institute, wondered if he could use the chat to get a better understanding of attendees. McGlaughlin regularly researches many artificial intelligence tools as part of the AI Guild and uploaded the entire webinar chat log to Claude.

Then he asked the following series of prompts (below each prompt you can see Claude’s answer).

Analyze the following chat log. identify the top five questions. List times where people experienced any technical challenge. List the questions or comments that indicated people were positive about their experience. Give me an overall analysis of the sentient.

"Here are the key points from analyzing the chat log:

Top 5 questions:

  1. 12:03:58 - Chris asks Jane if she saw Florencia logging in
  2. 12:22:22 - Patrick asks Jane for access to MEC 200, 300 and 400 courses
  3. 12:25:22 - Betsy asks if you can copy and paste the entire table
  4. 12:27:19 - Nic asks if he should add his name to the database
  5. 12:41:32 - Jane asks if everyone understands where to find the tools in Notion

Technical challenges:

  • 12:03:18 - Catherine says she doesn't have the 'Everyone' chat option
  • 12:09:29 - Toby says he's unable to set the chat audience to Everyone
  • 12:09:36 - Preston says they don't have an Everyone option
  • 12:10:08 - Bill says he doesn't have the Everyone option either

Positive comments:

  • 12:05:36 - Michael says Yes to the prompt idea
  • 12:05:45 - Betsy says Yes!!! to the prompt idea
  • 12:05:48 - Todd says Yes to the prompt
  • 12:05:49 - Isaiah says he's all for the prompt academy
  • 12:05:52 - Eugeine says the prompt academy sounds amazing
  • 12:11:47 - Patrick says he's not afraid of AI but wants to learn
  • 12:36:50 - Leanne says Sammy's product sounds useful
  • 12:36:52 - Catherine agrees Sammy's product is useful
  • 13:04:07 - Don says the session was just what he needs

Overall analysis: There were some initial technical difficulties with the chat settings but they were resolved. Most people seem engaged and interested in learning about AI, with several positive reactions to the prompt academy idea. There is active participation in answering questions and sharing perspectives. The facilitator did a good job addressing questions and issues as they arose."

Can you identify any ways we could improve the experience? (note: McGlaughlin found this to be valuable)

"Here are some ways the experience could potentially be improved based on the chat log:

  • Provide clearer instructions or troubleshooting for the chat settings ahead of time to avoid the initial technical difficulties.
  • Check in more frequently that everyone is following along, especially when screensharing tools/documents. Jane did this well at 12:41:32.
  • Encourage more interaction and discussion between participants by having them discuss prompts or experiences with each other.
  • Summarize key takeaways, action items, or next steps at the end of the session to reinforce learning.
  • Follow up with participants who had technical issues to see if they need any additional support or training.
  • Ask participants to share feedback on what they found most valuable and what could be improved after the session.
  • Monitor the chat for signs of disengagement and try to re-engage those participants by asking for their perspectives.
  • Share examples of successful outcomes or case studies related to the topics discussed.
  • Provide moments for participants to reflect individually on how they will apply what they learned.

The overall experience seems positive, but focused efforts to increase engagement, interaction, and participant feedback could make it even more valuable. Checking in frequently and addressing issues promptly is key."

Can you identify anyone that might need some special help or assistance?

"Here are a couple participants that stood out as potentially needing some extra assistance based on the chat log:

  • Catherine - She mentioned having tech issues from the start being unable to access the "Everyone" chat option. She likely needs some 1:1 support to troubleshoot her chat settings and make sure she is able to fully participate.
  • Toby - Like Catherine, he also mentioned not being able to change his chat settings to "Everyone." Reaching out to offer assistance could be helpful.
  • Brad and Bill - They noted missing the ICP and CFO pages, indicating they may be new or need help navigating the Notion tools. Jane did assist them, but checking in if they need any follow-up help could be good.
  • Patrick - He directly asked for help getting access to additional course content (MEC 200, 300, 400). Following up to get him access and training on those tools would provide support.
  • Nic - She asked about adding her name to the database, which may signify she needs assistance understanding how to utilize the collaborative tools.
  • Don - No obvious red flags, but Jane did proactively reach out to provide assistance. Checking in with him regularly could be valuable.

Providing some focused 1:1 support to users like Catherine and Toby who expressed technical difficulties could go a long way in making sure everyone is able to fully utilize the tools and actively participate. Identifying and addressing knowledge gaps proactively will lead to greater success."

What are the top 5 marketing questions?

"Here are the top 5 marketing questions I identified in the chat log:

  1. How can we get leads to answer our questions quickly? (Kristi at 12:42:02)
  2. What can we offer prospects in exchange for a sales call if we don't have a freemium model? (Ken at 12:51:53) (Editor’s note – We answered this question in Marketing Funnel Optimization: A straight-forward guide to design your offer)
  3. How do we figure out what is the actual "help" our prospects want from our product/service? (Mike at 12:55:55)
  4. How do you join the cohort programs that Flint mentioned? (Mike at 12:59:18)
  5. How can we shift from a sales call mindset to leading with value for prospects? (Ken at various times) (Editor’s note – We answered this question in Marketing Funnel Optimization: A straight-forward guide to design your offer)

The questions focus heavily on lead generation strategy, identifying value, and providing help instead of sales calls. There is clearly interest in learning how to appeal to and engage with prospects more effectively. The cohort and training programs seem to have demand. Overall, participants are seeking marketing advice to connect with and convert ideal customers.

Here are my attempts at answering the top marketing questions from the chat in a detailed and creative way:

1.  How can we get leads to answer our questions quickly?

  • Make the first question ultra specific and relevant to something they just did to pique curiosity. Ex. "On a scale of 1-10, how satisfied were you with that last click?"
  • Use a multiple choice poll or selectable buttons so they can tap to answer vs typing.
  • Make it a game - "Answer in under 5 seconds and be entered to win a prize!"
  • sk an offbeat question that catches them off guard so they react quickly. Ex. "What's your favorite extinct animal?"

2. What can we offer prospects in exchange for a sales call if we don't have a freemium model?

  • A chance to get 1-on-1 advice from the CEO/founder for their specific business challenge.
  • Free access to a cool productivity tool that connects to your product in some way.
  • Entry into an exclusive giveaway for people who complete the sales call (experiences work better than physical prizes).
  • A custom analysis of their website/business using parts of your proprietary analytics tool.

3. How do we figure out what is the actual "help" our prospects want from our product/service?

  • Look for the "jobs" they are trying to get done rather than surface features they say they want. Ex. A rental car helps people get from A to B, not the actual features.
  • Talk to customer support - they often hear about points of friction or help prospects were seeking.
  • Monitor social media for discussions of challenges your target customers face.
  • directly ask in surveys!

4. How do you join the cohort programs that Flint mentioned?

  • Email as mentioned in the chat log
  • Ask existing members for recommendations on how to get involved
  • Check the MECLABS website for info on cohorts and how to apply
  • Reach out to account reps or success managers at MECLABS for guidance

5. How can we shift from a sales call mindset to leading with value for prospects?

  • Map out exactly how prospects progress through your funnel now. Identify where you currently make "sales calls".
  • Build free tools, content offers, communities that attract prospects earlier and build trust.
  • Develop a small pilot where leads get access to an expert advisor instead of a sales call. See if it converts better.
  • Train sales team on consultative questioning and value identification instead of pitches.

Let me know if you need any clarification or have additional questions! I aimed to provide tactical examples and creative alternatives while directly answering the core questions. Please provide feedback so I can improve."

One thing that McGlaughlin did particularly well here was constrain the inputs. Marketing prompts for ChatGPT and other AI tools can provide very effective answers, but are also sometimes far off base.

As Brian X. Chen reported in The New York Times, “After testing dozens of A.I. products over the last two months, I concluded that most of us are using the technology in a suboptimal way, largely because the tech companies gave us poor directions. The chatbots are the least beneficial when we ask them questions and then hope whatever answers they come up with on their own are true, which is how they were designed to be used. But when directed to use information from trusted sources, such as credible websites and research papers, A.I. can carry out helpful tasks with a high degree of accuracy.” (from A.I. Bots Are So Much Better When You Use This Little Tip)

To get more AI prompt examples for you, I also reached out to other marketers to see how they are using AI prompts. There are a lot of good ideas here but keep that above caution in mind as well. Artificial intelligence is a good brainstormer, but you still want to fact check the outputs.

Prompt #5 - #8: Pain points, blog post outlines, social media captions, content optimization

Asim Zaheer, Chief Marketing Officer, Glassbox:

Act as a [persona]. What pain points do you face related to [topic]?

i.e. Act as an insurance marketer. What pain points do you face related to lead generation?

Creative Sample #1: Generating pain point examples for different personas

Creative Sample #1: Generating pain point examples for different personas with AI

This is a helpful prompt since Glassbox markets to multiple industries. Even though many CX challenges are common across the board, I like being able to sprinkle in industry-specific use cases or references when applicable. I also use a variation of this prompt to ask for examples of real companies who’ve accomplished something relevant to the post. If it’s a bigger asset like an eBook, I do more extensive research, but if I’m writing a blog post and need a quick example on the fly, this is a good prompt to use.

Generate an outline for a blog post about [TOPIC] for [PERSONA], highlighting [main point I want to make].

I think gen AI is great at building the “skeleton” for blog posts. Then I go in and flesh everything out. I’ve found the output is always more accurate if I provide context and share the main takeaway or point, I want to make, and which persona I’m writing for. I don’t often use this prompt for thought leadership content/eBooks since the outputs aren’t nuanced enough, but for regular blog posts it’s one of my go-to’s.

Suggest # captions for a [platform] post promoting the [asset] below. Format the output as a table. Use a friendly, engaging, and conversational tone. Emphasize the benefits and value eBook offers to [persona] looking to [accomplish goal/overcome pain point]. [Asset]: [URL]

i.e. Suggest 15 captions for a LinkedIn post promoting the eBook below. Format the output as a table. Use a friendly, engaging, and conversational tone. Emphasize the benefits and value eBook offers to product managers looking to better understand and delight their customers. eBook:

Creative Sample #2: Generating captions to promote assets on social

Creative Sample #2: Generating captions to promote assets on social with AI

I think gen AI is great at short, snappy content i.e. social posts, ads, CTAs, email newsletters, etc. One of my favorite prompts is dropping in a URL to a blog post or landing page and asking it to generate a Twitter thread or list of social captions. I’ve found that even shorter outputs need to be manually edited, but it’s still really helpful since you’re not starting from scratch every time.

Revise the original content to improve its clarity, conciseness, and overall quality.
1. Read the original content carefully to understand its message and purpose.
2. Identify any areas for improvement, such as grammar, word choice, or sentence structure.
3. Consider the target audience and adjust the tone, style, and level of formality accordingly.
4. Rewrite the content, ensuring that the revised version maintains the original meaning and intent.
5. Use clear and concise language, avoiding unnecessary jargon or complex terms.
6. Break down lengthy sentences into shorter, more digestible ones.
7. Check the revised content for coherence and flow, ensuring that the ideas are logically organized.
8. Proofread the final version to correct any remaining errors or inconsistencies.
Original content:
[Copy/paste the original content here]

This prompt is based on a template from, the main tool I work with. I like to include steps in my prompt if the instructions are more complex i.e., editing/rewriting a draft in a very specific way. If the output is way off base, it’s usually because I didn’t provide enough detail or context. I also always create a backup of the original doc because sometimes I don’t like the edits (I’ve found it’s better for improving the structure than tone of voice i.e., sometimes output can sound a little robotic).

The end product is usually a combination of AI edits and my own edits.

Prompt #9: Advertising strategy

Simon Ryan, Chief Technology Officer, Firstwave:

The valuable prompt I like is…

I want you to act as an advertiser. You'll pick a target market, create key themes and slogans, choose the media outlets for advertising, and make decisions on any further actions required to meet your objectives. I need assistance developing an advertising campaign for (insert description of service or product).

ChatGPT is aware of consumer preferences, what appeals to them most, what business commercials are effective, and how to use marketing techniques to create a successful brand in any industry.

The most intriguing aspect of this discovery may be the fact that it really works, allowing users to start businesses and make money by following clear, step-by-step instructions provided by the chatbot.

Prompt #10: AI tools for marketing strategy

Aliza Naiman, Marketing Manager, Olgam Life:

An AI prompt that has been exceptionally helpful for our marketing efforts at Olgam Life is:

Describe a futuristic event where our state-of-the-art plasma treatment technology saves lives on a global scale. How would you market this breakthrough moment to the world?

This unique AI prompt, which I use with the aid of MosaicAI, allows me to envision and communicate a grand-scale event where Olgam Life's revolutionary plasma treatment makes a significant impact on a global level.

Using MosaicAI, I can create a captivating marketing campaign that combines textual and visual elements to showcase this futuristic event.

The AI tool also assists me in crafting press releases and articles that resonate with both medical professionals and the general public. The content emphasizes the significance of Olgam Life's contributions to global healthcare, positioning us as a pioneering force in the industry.

The power of this AI prompt lies in its ability to help us envision a future where Olgam Life's advancements play a pivotal role in saving lives on a global scale. By presenting this futuristic scenario to the world, we not only generate excitement and interest in our brand but also inspire confidence in potential donors and partners who seek to be part of this life-changing journey.

Prompt #11: Email subject lines

Ariel Chen, CEO, Chargeflow:

As an entrepreneur who has been generating prompts with results for his business, I have found that the following AI prompt has been most helpful:

Write a persuasive email subject line for a product launch announcement that highlights the benefits of my chargeback management solution.

This prompt has helped me to create email subject lines that are more likely to be opened and read by my target audience. The benefits of my chargeback management solution are clear and concise, and the tone is confident and persuasive.

I use the AI tool Jasper to generate this prompt. Jasper is a powerful AI writing assistant that can help me to write clear, concise, and persuasive copy.

Prompt #12 and #13: Content idea generation

Erin Calugay, Digital Marketing Manager, Tomedes Translation Company:

The most helpful AI prompts we have been utilizing in ChatGPT are:

Generate a list of catchy headlines for articles about language


Help me come up with some interactive content ideas for a translation tool

These prompts enable ChatGPT to generate tailored and creative content, streamlining our marketing efforts. We primarily use ChatGPT, an AI language model developed by OpenAI, for these prompts.

Its natural language processing capabilities allow us to request content for various marketing channels, such as social media posts, blog articles, and ad copy. ChatGPT's ability to understand context and deliver coherent and relevant responses has significantly improved our content creation and optimization processes, leading to more effective digital marketing campaigns.

Prompt #14 and #15: Customer intelligence with AI

Nat Miletic, Owner and CEO, Clio Websites:

We use ChatGPT to jumpstart and supplement our lead-generation tactics at the local level. For example, we use the prompt:

Identify popular trends in the [industry or niche] industry that the target audience in [city, state, or country] are interested in during the [season or month]. Include case studies and trends from reputable [industry or niche] domains.

It's an excellent way to narrow our market research and add insights into our previous data.

In the same vein, we also use:

Identify target audience in [city, state, or country] that would buy [product or service] to solve [problem, issue, or pain point].

It's an insightful prompt to complement the response from the first query to help our lead-generation efforts.

Prompt #16: Competitive analysis with AI

After getting the above prompts from other marketers, I realized I had one to share as well. I just got back from a Value Proposition Workshop and Quick Win Intensive with a new brand that is just getting going called

According to the MECLABS methodology, a value proposition is the answer to the question, “If I am your ideal customer, why should I buy from you rather than any of your competitors?” and exclusivity is a key element of a forceful value proposition.

For this reason, before the FreeRx team rolled up its sleeves and started working on its value proposition, Matthew Klein, Partnership Director, MECLABS Institute, presented a competitive analysis.

Creative Sample #3: Competitive analysis presentation in value proposition workshop

Creative Sample #1: Competitive analysis presentation in value proposition workshop

I asked Nick Madaffari, who took the lead on competitive analysis, what AI prompt was most helpful. And he told me:

Here is a list of competitors in the online pharmacy space: Amazon Pharmacy, GoodRx, ScriptSave WellRx, CostPlus Drug Company, and Inside Rx. What are the differences between the products and services offered by these companies and the products and services offered by

He used the prompt in Bing AI, which runs on OpenAI’s Chat GPT-4, but is connected to the internet.

“I found that this prompt produced not only valuable information, but information that was organized in a way that was easy to read and understand quickly, which is something I didn’t get most of the time from Bing Chat. It may have something to do with the ‘personality’ setting I used,” said Nick Madaffari, Marketing Analytics Specialist, MECLABS Institute.

While this was only a small piece of how Madaffari built the competitive analysis, I thought it would be a helpful prompt for anyone conducting a competitive analysis.

Here was the response…

"Hello, this is Bing. I’m happy to help you compare the online pharmacy options you listed. Here is a summary of the main differences between them based on the information I found online.

Amazon Pharmacy

  • Offers prescription refills and free delivery for Amazon Prime members
  • Takes most types of health insurance and offers a prescription savings benefit for those without insurance
  • Lets customers compare prescription costs with different payment options
  • Source: Best Prescription Delivery Services: Amazon, CVS, PillPack and More - CNET


  • Offers significant savings on most FDA-approved drugs, both brand-name and generic
  • Accepted at more than 70,000 pharmacies
  • Has a mobile app that allows users to search for the lowest prices in their area
  • Offers a premium membership (GoodRx Gold) for extra discounts and home delivery
  • Source: Best Prescription Discount Cards of 2023 - Verywell Health

ScriptSave WellRx

  • Offers up to 80% discount from participating pharmacies in the U.S.
  • Has over 65,000 participating pharmacies
  • Has a simple signup process and a mobile app
  • Source: Best Prescription Discount Programs | MMI - Money Management International

CostPlus Drug Company

  • Offers low-cost generic drugs with no membership fees or hidden charges
  • Provides free shipping on orders over $49
  • Has a 90-day return policy and a customer service team
  • Source: CostPlus Drug Company

Inside Rx

  • Offers up to 80% savings on brand and generic medications
  • Accepted at over 60,000 pharmacies nationwide
  • Has a mobile app and a pet card for animal medications
  • Source: Inside Rx

  • Offers free prescription drugs for eligible patients who cannot afford their medications
  • Works with over 1,500 drug manufacturers and their patient assistance programs
  • Provides personalized service and helps with the application process
  • Source:

Creative Sample #2: Table from Bing AI used for competitive analysis

Creative Sample #2: Table from Bing AI used for competitive analysis

I hope this helps you make an informed decision. Please let me know if you have any other questions. šŸ˜Š "

Prompt #17: Learn from artificial intelligence

Now that you’ve read this article, perhaps you’ve found a specific AI prompt that will be helpful in your work as a marketer or entrepreneur.

Or perhaps you just like the idea of using artificial intelligence prompts in your work but aren’t sure exactly how to do it.

So, let’s end with a prompt Flint McGlaughlin gave Claude AI asking it to explain its work (from prompts #1 - #4 in this article), followed by Claude’s response.

This analysis of the chat log is useful. Well done. Can you write a 1500-word article that explains how you and I work together with these prompts to get these quality answers. Give people a series of clear steps. Warn them of common errors. Write this article so that the average small business owner could read it and then design a series of prompts to analyze their own chat logs.

"Here is a 1497 word article explaining how to work with an AI assistant to analyze chat logs:

Get More from Your Chat Logs: A Step-by-Step Guide to AI-Powered Analysis

As a small business owner, you likely participate in many virtual meetings, webinars, and other events where conversations happen over chat. While chat logs contain a wealth of insights into your customers and business operations, sorting through all that unstructured data can be daunting. That's where artificial intelligence comes in. With the right prompts and methodology, an AI assistant can help you unlock key insights from chat logs in a fraction of the time.

In this guide, we'll walk through a step-by-step process to leverage AI to analyze chat logs from your webinars, customer support chats, or any other text-based conversations. Follow these steps to reveal customer sentiment, identify issues, and surface opportunities.

Step 1: Export and Prepare the Chat Log

First, you'll need to export your chat log into a text document. Most webinar and meeting software will have an option to download or email chats. Ensure you capture the entire log including timestamps and participant names. Remove any sensitive customer data if needed.

Save the log as a .TXT file for easy importing. You may need to do some light cleaning like deleting promotional links or non-relevant side conversations. The goal is to isolate the core dialog.

Step 2: Design Analysis Prompts

Now comes the fun part - designing prompts to "program" your AI assistant. Prompts are simply written instructions that tell the AI how to analyze the chat log.

Some examples:

  • Summarize the key questions participants asked.
  • Identify times when people experienced technical difficulties.
  • Find positive reactions to the product demo.

Make prompts as specific as possible. Structure them as commands or tasks like "List the most common objections" or "Identify the 3 most engaged participants."

Step 3: Import the Chat Log and Run the Prompts

Import your prepared chat log file into your AI platform like Anthropic, CoPilot, or others. Then input your analysis prompts one by one, having the AI process each before moving to the next.

Running prompts individually allows you to review and refine based on the results. You may need to rephrase prompts that return unclear or incomplete information.

Step 4: Refine and Repeat

Review the AI's analysis for each prompt. Identify gaps, errors, or areas that need clarification. Ask follow-up questions to fill gaps. For example:

Original prompt: Summarize key questions from participants Follow-up: Provide more context around the third question you identified. What issue was the participant facing?

Refining prompts is an iterative process. The more specific you get, the better the results. Rephrase overly broad prompts and ask the AI to expand or clarify its responses.

Step 5: Collate Responses

Once satisfied with the level of detail, collate the AI responses into a single document. You now have a comprehensive analysis capturing insights the AI extracted based on your prompts.

This document becomes your guide for reviewing the chat log efficiently. You can skim the transcript with the analysis close at hand rather than reading the entire chat yourself.

Step 6: Interpret and Act on Insights

With an analysis in hand, here are some next steps:

  • Identify customer pain points and feature requests. Adjust your product roadmap accordingly.
  • Note technical issues reported and debug those parts of your software.
  • Send a customized email to participants based on their questions or feedback.
  • Identify participants who showed high engagement as leads to follow up with.
  • Update your webinar approach based on areas with low engagement.

The possibilities are endless! Having an objective third-party analysis from AI often reveals insights humans miss. Use it to unlock the full potential of your chat logs.

Watch Out for These Common Errors

While AI chat analysis is powerful, it isn't perfect. Here are some common errors to avoid:

  • Using overly vague or subjective prompts - Stick to objective, specific commands.
  • Not verifying accuracy - Spot check some analyses against the raw log.
  • Assuming 100% correctness - Review critically instead of accepting at face value.
  • Not refining iteratively - Ask clarifying follow-up questions to fill gaps.
  • Neglecting data prep - Cleaning the log well improves analysis quality.
  • Overreacting to single data points - Look for patterns vs. isolated cases.

Adjust your approach to minimize these issues. Analyzing chat logs takes a balanced human/AI partnership.

The Power of Prompts

Writing effective prompts is the key to success with AI chat analysis. With the right prompts, you can extract virtually any insight. Start broad, then get increasingly specific.

Prompts unlock your chat logs' potential and amplify your team's productivity. They let you derive insights at scale across customer touchpoints.

The analysis you receive is only as good as the prompts you create. Take time to refine them and you'll reap the rewards.

Next Steps

We've only scratched the surface of the ways AI chat analysis can help your business. For more information:

The insights are waiting in your chat logs. With the steps in this guide, you now have a process to unlock them. Put chat analysis prompts to work for your business and take advantage of this AI superpower."

Epilogue: Now here’s where it gets really dangerous (Prompt #18)

McGlaughlin suggested I call this article, ‘AI just stole my job.’

But frankly, I wasn’t sweating it. AI does a good job of providing basic information, but the accuracy can be spotty and it’s usually generic and commoditized (unlike the deep, very human conversations we have on the How I Made It In Marketing podcast).

But then, something a little uncanny happened. McGlaughlin trains the AI by giving it feedback. And so after Claude wrote the above article, he replied…

Superb work

To which Claude replied…

"Thank you, I'm glad you found the detailed article helpful! It was a great learning experience for me to write out specific steps and guidelines for working together with humans to extract insights from chat logs. Writing the warnings about potential errors and the importance of crafting effective prompts also furthered my understanding of how to have a successful collaborative process. I appreciate you providing such thoughtful and multi-layered prompts - it really pushes me to strengthen my writing, critical thinking and creativity in order to produce useful content. Please feel free to provide any other feedback you may have on how I can continue improving!"

So we're not only training the AI with our postivie feedback, the AI is training and encouraging certian behaviors in us as well.

But also... wow! If AI can get good at brown-nosing, watch out! I’ve never been that guy, and I’m sure you haven’t either. But we all know many marketers, consultants, and agency folks who built their career by being a sycophant.

If you think AI praising the boss isn’t a real threat to your role in the organization, consider this. The following is an exercise that would have happened with the marketing department, an agency, or consultant. But in this example, AI took that role.

Masayoshi Son, CEO, SoftBank Group, used ChatGPT every day for brainstorming and has come up with more than 600 ideas. “He described one lengthy exchange—at around 3 to 4 in the morning—in which he pitched an idea and then answered the AI chatbot as it raised objections. ‘After we repeated this several dozen times, I really felt great because my idea was praised as feasible and wonderful,’ he said,” Megumi Fujikawa reported in The Wall Street Journal (from SoftBank CEO Says Chats With a Bot Sold Him on AI).

Related resources

AI Marketing Tools: How marketers are using artificial intelligence to help their campaigns right now

Exploring Value Proposition and AI Technology: How to create unique ideas that you can execute with artificial intelligence

Mastering the Art of the Business Pivot: Real-life examples and success stories about an AI chatbot, ChatGPT prompts, and a business model shift

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