|SUMMARY: We wanted to find out the effectiveness of social media in terms of achieving various target business objectives, such as increasing brand or product awareness and increasing sales revenue. See the responses we received from more than 2,000 marketers in this week’s chart.|
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In your organization, which channel has the most impact to maintain/increase customer retention?— MarketingSherpa (@MarketingSherpa) January 8, 2018
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Customers as Value-Creating Partners, Not Just Value-Extraction Targets
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000