August 21, 2000
Article

CAMPAIGN REVIEW: Gartner’s Survey

SUMMARY: No summary available
OK, if you are a big famous company with a name brand such
as “Gartner Group”, would you send an email to thousands of
business executives calling yourself just “Gartner”? Would
you then link the email to a Web site with a logo reading
just “Gartner”? Then would you make site visitors have to
click through to your “About Gartner” site section before
you revealed that you were, yes indeed, the famous “Gartner
Group” they’ve heard of, instead of some other Gartner-
wannabe they haven’t?

Come on guys, in this world of zillions of start-ups with
similar names, don’t make us guess if indeed you are That
Gartner or not!

BTW: Really sucky surveying software too. NOT a fun user
experience.

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