SUMMARY: This week’s B2B newsletter features a free excerpt from the MarketingSherpa Mobile Marketing Benchmark Report. The free download – no form to fill out – includes 10 charts from MarketingSherpa research with 10 takeaways on the emerging mobile marketing channel.
These takeaways include the mobile data marketers are tracking, key mobile tactics, how important marketers view the mobile channel and how many marketers already have an effective mobile strategy in place. Also, 70% of surveyed marketers reported increasing the mobile marketing budget because the channel is either currently producing or is expected to produce positive ROI.
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