June 26, 2000
Article

Dot-com or Dot-co-dot-uk? Holiday Wizard Conducts Straw Poll

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SUMMARY: No summary available
They’re wised-up at Holiday Wizard (a provider of UK
holiday ideas and brochures) - while they promote the
company as a ‘.co.uk’, they own the ‘.com’ too. But
they thought that ‘dot-com’ might be becoming a generic
term for Web sites in general, so, despite being a
mainly UK oriented site, they were considering a switch
over to the ‘.com’.

Good thing they asked people first. Having spoken to
lots of people in the know (like MarketingSherpa.co.uk,
for instance) they’ve decided to stick with the
‘.co.uk’. Why? Well, the responses, broadly split
50/50 each way, showed that while the ‘.com’ clan
appeared to base their preferences on fuzzy feelings
alone, the ‘.co.uk’ crew had facts to back them up -
like how ‘.coms’ don’t appear as UK sites in many search
engines. They had research to quote too – like the
recent study sponsored by BT and Siemens which indicates
that 60% of UK consumers prefer ‘.co.uk’, as opposed to
.com (19%). Apparently a .co.uk is considered more
trustworthy...

BT/Siemens study: For info, contact james.sherwood@lefevre.co.uk


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