February 01, 2001
Article

Digital Goods Becomes Part Interactive Ad Agency, Part Content Sales Network

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SUMMARY: No summary available
Exec VP Kurt Dressel explains that Softlock changed its name
to Digital Goods last December because, "We want to go forward
marketing digital content online, and 'Softlock' just referred
to digital rights management stuff." The Company plans to
help publishers in two different ways:

1. As a full-service interactive agency specializing in
creating online sales campaigns on behalf of digital content
publishers, including email marketing, affiliate recruiting
and management, banners and related PR services. Publishers
would pay for services on an a la cart basis.

2. As a distribution channel for digital content marketing
offers to a variety of partners including YellowBrix. (Note:
Digital Goods does not plan to become a destination e-store
itself -- they plan to plant mini-stores and offers for
digital content on other destination sites.) Publishers would
pay for services on a royalty basis.

Simon & Schuster and Dun & Bradstreet have already signed on
as initial customers for the agency side. Dressel describes
the perfect content fit for Digital Goods' services as, "60-70
page how-to guides priced at $14.95, as well as other content
under 100 pages in that $5-$20 sweet spot that have to do with
travel, career, wellness and business."

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