Over the past 10 years, website optimization has matured from measuring softer metrics, such as brand awareness, to tracking core processes like conversion. More advanced strategists now employ sophisticated tactics, including measuring customer behavior and finding conversion funnel leaks.
We wanted to learn more about the priorities marketers have for their optimization strategies, so we asked them to rate the most popular website optimization goals, based upon their current priorities. See the results in this week’s chart.
Click here to see a larger, printable version of this chart
Case Study: See the before and after of an entrepreneur’s successful website redesign
Learn the reason behind the changes and discover the transformative impact from using a rigorous process to get there.Get the Details >
The MECLABS Value Proposition Toolbox
Download these 4 tools to help you evaluate and craft your value proposition.Download the Toolbox >
Case Study: How Aetna’s HealthSpire startup generated 638% more leads for its call center
Learn landing page and call center optimization tips from this successful startup within Aetna.Watch the Video >
Create a Sustainable Competitive Advantage
See how customer-first science transforms the way companies achieve a superior position.Watch the Video >
Research-based Lead Generation Swipe File
22 valid marketing experiments to give you ideas for your next A/B testDownload the File >
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