Over the past 10 years, website optimization has matured from measuring softer metrics, such as brand awareness, to tracking core processes like conversion. More advanced strategists now employ sophisticated tactics, including measuring customer behavior and finding conversion funnel leaks.
We wanted to learn more about the priorities marketers have for their optimization strategies, so we asked them to rate the most popular website optimization goals, based upon their current priorities. See the results in this week’s chart.
Click here to see a larger, printable version of this chart
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Marketer Vs Machine
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Free Marketing Course
Become a Marketer-Philosopher: Create and optimize high-converting webpages (with this free online marketing course)See Course >
Project and Ideas Pitch Template
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Six Quick CTA checklists
These CTA checklists are specifically designed for your team — something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.Get the Checklists >
Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.Get the Infographic >
Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.Get the Infographic >
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