Over the past 10 years, website optimization has matured from measuring softer metrics, such as brand awareness, to tracking core processes like conversion. More advanced strategists now employ sophisticated tactics, including measuring customer behavior and finding conversion funnel leaks.
We wanted to learn more about the priorities marketers have for their optimization strategies, so we asked them to rate the most popular website optimization goals, based upon their current priorities. See the results in this week’s chart.
Click here to see a larger, printable version of this chart
Increase Mobile Conversion Rates
These five free micro classes (each under 12 minutes) apply 25 years of research to help you maximize the impact of your messages in a mobile environment.Get the Course >
Test Discovery Tool
Show business leaders all the results of your testing efforts with this free tool.Get the Tool >
A Model of Your Customer's Mind
These 21 tools and concepts have helped capture more than $500 million in test wins.Download the File >
Research-based Lead Generation Swipe File
22 valid marketing experiments to give you ideas for your next A/B test.Download the File >
Free A/B Test Planning Scenario Tool
This simple tool helps you visualize factors that affect the ROI implications of test sequencing.Get the Tool >
Receive the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.