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Aug 17, 2010

New Chart: The Use of Social Marketing Tactics

SUMMARY: What social marketing tactics are most often used by organizations for marketing purposes? From participating on social networks, blogs, microblogs and more, find out which tactics top the list as the most commonly used for marketing purposes in this week’s chart.
by Sergio Balegno, Research Director

Use of Social Media for Marketing Purposes

View Chart Online
Click here to see a larger, printable version of this chart

Creating a tactical plan of action for social marketing purposes is the critical third step in MarketingSherpa’s Social Marketing ROAD Map methodology for mapping a successful social marketing strategy.

This chart shows the average percentage of organizations using each of the social platforms listed above for tactical purposes. Keeping in mind that your strategy must outlast the revolving door of leading social media technologies, tactics should be social brand agnostic when creating your organization’s plan.

In other words, an enduring tactic would be to "build and participate in a network populated by our targeted audience," not "build and participate in a Facebook fan page."

For additional research data and insights about social marketing, download and read the free Executive Summary from MarketingSherpa’s 2010 Social Media Marketing Benchmark Report.
See Also:

Comments about this Chart

Aug 17, 2010 - Diane Updyke of Crowd Factory says:
What seems to be missing is the focus on customer acquisition, influencer tracking and measurement. It's what we hear clients asking from us.

Aug 18, 2010 - Sergio Balegno of MarketingSherpa says:
Thanks for the comment, Dianne. This chart represents how organizations are using social media for marketing purposes - not how they 'should be' using it! As social marketing matures, customer acquisition, influencer tracking and measurement are becoming higher priorities. Sergio

Aug 20, 2010 - JT Long of Business Communications Group says:
Great advice about planning the strategy and being technology agnostic. Another way to maximize impact of social media is to attend events such as Social Media Club or Tweet-Ups that allow you to meet in person with the avatars you interact with online.

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