"A little knowledge is a dangerous thing," Albert Einstein said.
This is true when it comes to your customers as well. Do you question your assumptions about your customers?
"We discovered that … " are three of the most powerful words in customer-centric marketing, especially when you learn something counterintuitive. In this MarketingSherpa Chart of the Week, we discovered the difficulty of customer intelligence assessment methods.
Click here to see a printable version of this chart
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