By Jen Doyle, Research AnalystIn-House Marketers Rank SEM ChallengesClick here to see a larger, printable version of this chart
In this week’s chart, we take the temperature of in-house marketers’ frustrations with these diverse tactical topics. While many are essentially the same year-over-year, we do see a noticeable increase in competition for natural search rankings, which pushes the usual cause for complaint -- competition for top paid search positions -- into second place.
When we singled out agency pros, we noticed that click fraud had nearly dropped off the radar. Tracking offline conversions ranked first at 44%. This compared to only 28% among in-house search marketers, where it falls into third place, while concern over paid search narrowly edged out concern over organic search.
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from MarketingSherpa’s 2009-2010 Search Marketing Benchmark Report.