"Webinars and white papers sent to our nurture lists draw prospects' interest, and open the door for our Sales reps." -Marketer insight on most effective lead generation tactics
You probably know you should have a robust lead nurturing track for prospects below a certain lead score. You also know you should floss every day and eat organic vegetables instead of processed foods. The question is: do you?
To encourage you to invest your time and budget in lead nurturing, we'll look at the ROI difference between organizations engaging in this tactic, and those that don't.
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