The newspaper industry is transforming into a more digitally-oriented business. This change is challenging, since consumers have come to expect news from the Internet for free. A recent study by MarketingSherpa showed that U.S. consumers are less inclined to purchase digital newspapers compared to print newspapers. How can marketers change the value perceptions of consumers if they are competing with free digital products or services?
Read on and watch the video as we discuss this question with Flint McGlaughlin, Managing Director and CEO, MECLABS.
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