In the 2013 Email Marketing Benchmark Report
, an overwhelming 50% of our surveyed marketers indicated their lists were on a "somewhat positive" trend, with slowly growing lists. We also wanted to know how they were maintaining this positive trend, so we asked …Q: Which of the following tactics is your organization using to drive email list growth? Please select all that apply.
Click here to see a larger, printable version of this chart
When asked about the types of tactics
their organizations used to drive email list growth, 77% of respondents indicated "website registration page" — nearly 30% more than the second-most selected option.
Interestingly, nearly half of respondents still seemingly found value in paper, pencil and organic word-of-mouth, as 47% utilized offline events as a list growth tactic — 10% more than those who selected "online events."
However, "email to a friend" — a tactic found to be "very easy" to implement in a subsequent survey question — was used by just 31% of respondents.
Points to Consider
Do you feel your list growth tactics have exhausted their usefulness for list quality and quantity? Is your organization employing the same types of tactics year-over-year? Are they continuing to perform well, or is your organization shifting to a more inbound approach?
For more information about email marketing, download the free excerpt from the 2013 Email Marketing Benchmark Report
. And, be sure to share your own analysis of this chart in the MarketingSherpa LinkedIn Group
for a chance to be published in a future blog post.
Useful links related to this researchMarketingSherpa Email Summit 2013 Wrap-up: Top 5 takeaways for email marketers Marketing Research Chart: Automated emails sent by organizations Mining Gold through Email Integration: 3 lessons from MarketingSherpa Email Awards 2013 winners