A 152% increase in revenue per email from minor template changes.
As I reviewed and approved the session titles and descriptions for Email Summit 2014, these results from mobile accessories company ZAGG got me thinking.
How many marketers routinely test email layout and images to learn what really works for their audience?
Read on to see the data for yourself and learn which email campaign elements are most (and least) frequently tested by your peers.
Click here to see a larger, printable version of this chart
7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests
Drive better results when you discover what it is about your business that customers love.Get the Guide >
Increase Mobile Conversion Rates
These five free micro classes (each under 12 minutes) apply 25 years of research to help you maximize the impact of your messages in a mobile environment.Get the Course >
Test Discovery Tool
Show business leaders all the results of your testing efforts with this free tool.Get the Tool >
A Model of Your Customer's Mind
These 21 tools and concepts have helped capture more than $500 million in test wins.Download the File >
Research-based Lead Generation Swipe File
22 valid marketing experiments to give you ideas for your next A/B test.Download the File >
Receive the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.