When it comes to paid search marketing, Google is the 800-pound gorilla. But it isn’t the only search engine in town.
To create the below chart, ROI Revolution evaluated $300 million of paid search ad spend over two years by ecommerce retailers.
We sat down with Ryan Hilliard, Team Leader, Paid Search Marketing, ROI Revolution, to discuss the data.
Sure, Yahoo! and Bing are cheaper options than Google, but is that because they produce lesser results for brands advertising on these search engines? Ryan dispelled that notion, and provided tips for advertisers interested in giving the Yahoo! Bing network a try.
As you can see from the data, the Yahoo Bing! network charges less per click than Google, and that number is decreasing. While the average click on this search engine network cost 94% of a click from Google two years ago, that number has decreased to just 81% of the cost of Google in the first quarter of 2016.
PPC Marketing: 3 steps to improve performance (via MarketingExperiments, sister publication of MarketingSherpa)
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