An A/B test can be exciting.
You might discover a new headline that generates 10% more leads or even 100% more sales.
But what then? How do you achieve sustainable, successful results?
This week's chart takes a MarketingSherpa look at your peers' testing practices.
Click here to see a printable version of this chart
What is the reason for this failure to codify experience? Is it that advertising does not attract inquiring minds? Is it that any kind of scientific method is beyond the grasp of "creative" people? Are they afraid that knowledge would impose some discipline on their work?
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