This late in the season, the shopping cart is locked down, you either do, or do not, have mobile-optimized emails, and you no longer have time to improve your database for more targeted segmentation.
But, there is one element that can still help you hit your numbers this year and also focus your emails on the unique holiday shopper that is the 2013 consumer.
This week, we will take a MarketingSherpa look at email campaign element testing and optimization.
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