by Erin Hogg
How do you define success in ecommerce?
It's not an easy question to answer. High growth in sales may come from discounting products, while conversely, low margins may be due to a long-term growth strategy outweighing short-term profits.
For the MarketingSherpa Ecommerce Benchmark Study
, we set out to define success as accurately as possible through a weighted success score. Each respondent with sufficient data was tagged with a success score based on their responses in key areas such as annual revenue, market share, ROI for marketing spend and much more.
Through our research, we identified four factors that best differentiated survey respondents' success scores:
- Order trends
- Gross margin level
- How the value of products and services compared to competitors
- How your product and service guarantees compared to competitors
In this special MarketingSherpa Chart of the Week, we're sharing a 12-question tool based on the four most important factors of ecommerce success so you can discover your own unique success score, right on this page. Click on the image below to instantly take the Ecommerce Success SurveyNote: You will remain anonymous. We will not ask for your personal information in this survey.
When you complete the survey, you'll get your unique success score based on your answers, as well as strategies to improve your score. You'll also receive a breakdown of the math behind the success score, created by Dr. Diana Sindicich, Senior Manager, Data Sciences, MECLABS (parent company of MarketingSherpa).
Interested in improving your success score?
Since I've personally read every MarketingSherpa case study, Chart of the Week and blog post over the past 18 months — that's 403
pieces of content designed to help you overcome the challenges you may be facing — I thought it might be helpful to share a few articles and blog posts that could assist you in improving your success score:
Interested in learning more about the success score model?Check out page 9 of the Benchmark Study
to see all of the factors calculated and weighed in the success score and how success in ecommerce relates to revenue growth, daily site visits and more.
Want to share your score and invite your peers to take the survey for a little healthy competition?
You can share your score on Twitter, Facebook and LinkedIn right at the bottom of your results page.
Related ResourcesMarketingSherpa Ecommerce Benchmark Study
— Made possible by a research grant from Magento, an eBay companyEcommerce Research Chart: Does customer responsiveness correlate with success?Ecommerce Research Chart: How marketing budgets are changing for successful companiesEcommerce Research Chart: Customer feedback and ecommerce success