Ecommerce Research Chart: Discover your unique ecommerce success score

by Erin Hogg, Reporter

How do you define success in ecommerce?

It's not an easy question to answer. High growth in sales may come from discounting products, while conversely, low margins may be due to a long-term growth strategy outweighing short-term profits.

For the MarketingSherpa Ecommerce Benchmark Study, we set out to define success as accurately as possible through a weighted success score. Each respondent with sufficient data was tagged with a success score based on their responses in key areas such as annual revenue, market share, ROI for marketing spend and much more.

Through our research, we identified four factors that best differentiated survey respondents' success scores:

• Order trends


• Gross margin level


• How the value of products and services compared to competitors


• How your product and service guarantees compared to competitors

In this special MarketingSherpa Chart of the Week, we're sharing a 12-question tool based on the four most important factors of ecommerce success so you can discover your own unique success score, right on this page.

Click on the image below to instantly take the Ecommerce Success Survey



Note: You will remain anonymous. We will not ask for your personal information in this survey.

When you complete the survey, you'll get your unique success score based on your answers, as well as strategies to improve your score. You'll also receive a breakdown of the math behind the success score, created by Dr. Diana Sindicich, Senior Manager, Data Sciences, MECLABS (parent company of MarketingSherpa).

Interested in improving your success score?

Since I've personally read every MarketingSherpa case study, Chart of the Week and blog post over the past 18 months — that's 403 pieces of content designed to help you overcome the challenges you may be facing — I thought it might be helpful to share a few articles and blog posts that could assist you in improving your success score:

• Order trends — E-commerce: Edible Arrangements' countdown ad lifts same-day orders 8%
  
  Learn how Edible Arrangements increased the number of orders it received for same-day deliveries by utilizing a countdown timer on the site.


• Gross margin level — Ecommerce Research Chart: Average gross margins for small, medium and large companies
  
  View the chart to see average gross margins across different company sizes.


• Value of products and services — Email Marketing: Dell lifts revenue 109% via GIF-centric campaign
  
  Discover how Dell better expressed the value of a product via email, all through a simple GIF.


• Product and service guarantees — Social Media Marketing: Focus on consumer reviews increases Facebook fans 100% for Playtex Baby
  
  Read how Playtex Baby leveraged transparent product reviews and increased its number of Facebook fans 100%.

Interested in learning more about the success score model?

Check out page 9 of the Benchmark Study to see all of the factors calculated and weighed in the success score and how success in ecommerce relates to revenue growth, daily site visits and more.

Want to share your score and invite your peers to take the survey for a little healthy competition?

You can share your score on Twitter, Facebook and LinkedIn right at the bottom of your results page.

Related Resources

MarketingSherpa Ecommerce Benchmark Study — Made possible by a research grant from Magento, an eBay company

Ecommerce Research Chart: Does customer responsiveness correlate with success?

Ecommerce Research Chart: How marketing budgets are changing for successful companies

Ecommerce Research Chart: Customer feedback and ecommerce success