Once some marketers start engaging in A/B testing and see the results they can achieve from learning what messaging works best with their customers, they want to test everything.
Of course, you can't test everything. We're all limited by budgets, resources, time and other factors.
In this week's MarketingSherpa Chart of the Week, we'll take a look at the factors that drive marketers' testing decisions.
Click here to see a printable version of this chart
Test your website with a real customer and actually sit next to him or her to see what [they] think and do when going through the website. This reveals very valuable information regarding the effectiveness of the site. Keep pages simple — little text, no special effects around informational elements. [For example,] we had images that will slide over to uncover a product display upon mouseover. Turned out [the] majority of visitors didn't know [about] this interactive element and left the website without ever noticing the products.
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