As new channels and ways of engaging with customers emerge, many organizations are challenged with this question: Where does each customer experience best fit into our organizational structure?
Should IT control the mobile experience, or does it make most sense to live in an ecommerce department?
Should social media reside in the marketing department, or is it a Sales function?
In this MarketingSherpa Chart of the Week, we'll share our discoveries from 2,435 respondents concerning five aspects of the online presence – including social and mobile, of course.
Click here to see a printable version of this chart
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