Flint McGlaughlin, Managing Director and CEO, MECLABS Institute (parent company of MarketingSherpa), said it best: "Let someone else do your bragging."
Customers are rightly skeptical of your marketing, but they are much more receptive to transparently hearing the pros and cons of your product from their peers. According to MarketingSherpa data, customer reviews may be an overlooked opportunity for many marketers.
This week, we look at data from 1,035 U.S. and UK businesses to discover when in the customer lifecycle they collect third-party reviews.
Click here to see a printable version of this chart
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