|
SUMMARY:
Customers want what they want – right now! |
Performance analytics company SOASTA compared Cyber Week 2014 with Cyber Week 2015 to see what differences, if any, there were in how conversion rate correlated to page load time, and to extrapolate trends ecommerce marketers might expect for Cyber Week 2016.
These charts represent aggregated real user data (representing 1,053,375 sessions and 983,862,492 beacons in 2014 and 955,524 sessions and 680,943,583 beacons in 2015) from 10 leading U.S. retailers.
We sat down to interview Tammy Everts, Senior Researcher, SOASTA, about the data. Everts shared ways to identify and avoid website load time issues for both desktop and mobile visitors.
As you can see, the performance “sweet spot” (SOASTA’s name for the load time that corresponds to peak conversions) was much faster (2.4 seconds) in 2015 than it was in 2014 (3.8 seconds).
Ecommerce: How an online retailer achieved a 17% conversion lift with faster page loading
Page Weight — How to dramatically lower load times and increase conversion using 10+ proven techniques (from the MarketingExperiments research library)
Get practical insights from Media Center interviews at IRCE 2016
Join our thousands of weekly case study readers.
Enter your email below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions
Get Better Business Results With a Skillfully Applied Customer-first Marketing Strategy
The customer-first approach of MarketingSherpa’s agency services can help you build the most effective strategy to serve customers and improve results, and then implement it across every customer touchpoint.
Get More Info >MECLABS AI
Get headlines, value prop, competitive analysis, and more.
Use the AI for FREE (for now) >Marketer Vs Machine
Marketer Vs Machine: We need to train the marketer to train the machine.
Watch Now >Free Marketing Course
Become a Marketer-Philosopher: Create and optimize high-converting webpages (with this free online marketing course)
See Course >Project and Ideas Pitch Template
A free template to help you win approval for your proposed projects and campaigns
Get the Template >Six Quick CTA checklists
These CTA checklists are specifically designed for your team — something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.
Get the Checklists >Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.
Get the Infographic >Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.
Get the Infographic >Receive the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
