MarketingSherpa recently released data on why consumers unsubscribe from companies’ email.
To help you put that data into action, we interviewed Daniel Incandela, Chief Marketing Officer, Return Path. Watch this video interview to get tips for not only decreasing unsubscribes but also increasing engagement and inbox placement.
(As seen in the MarketingSherpa Chart of the Week newsletter. Click to get a free subscription to the latest research and case studies from MarketingSherpa.)
“Are you sending an email to someone on your list that is going to add value to their life?”
“Are you doing any A/B testing on subject lines or the content of the email?”
“If you’re not thinking of your customers and giving them value in their lives, why would they open it?”
These quotes are excerpts from my interview with Daniel Incandela, Chief Marketing Officer, Return Path, at the MarketingSherpa Media Center, powered by Cision, at MarketingSherpa Summit 2017. Watch the full interview to get Incandela’s insights into reducing unsubscribes and increasing engagement (to ultimately increase inbox placement).
The data we discussed is based on MarketingSherpa research with 2,400 consumers, sampled to reflect a close match to the U.S. population’s demographics. We asked consumers:
Why do you unsubscribe from the email lists of companies with which you are [satisfied or unsatisfied]? Select all that apply.
To see 35 charts from the study, download the free report.
Get Better Business Results With a Skillfully Applied Customer-first Marketing Strategy
The customer-first approach of MarketingSherpa’s agency services can help you build the most effective strategy to serve customers and improve results, and then implement it across every customer touchpoint.Get More Info >
Marketer Vs Machine
Marketer Vs Machine: We need to train the marketer to train the machine.Watch Now >
Free Marketing Course
Become a Marketer-Philosopher: Create and optimize high-converting webpages (with this free online marketing course)See Course >
Project and Ideas Pitch Template
A free template to help you win approval for your proposed projects and campaignsGet the Template >
Six Quick CTA checklists
These CTA checklists are specifically designed for your team — something practical to hold up against your CTAs to help the time-pressed marketer quickly consider the customer psychology of your “asks” and how you can improve them.Get the Checklists >
Infographic: How to Create a Model of Your Customer’s Mind
You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.Get the Infographic >
Infographic: 21 Psychological Elements that Power Effective Web Design
To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.Get the Infographic >
Receive the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.