SUMMARY: Marketers are accountable for demonstrating that the tactics they choose positively contribute to the firm’s bottom line. We wanted to understand how CMOs and senior marketing executives perceive social media marketing’s ability to produce a return on investment.
In this week’s chart, find out the results from a survey of more than 750 CMOs.
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Three Takeaways on Customer-centric Marketing from Email Summit 2015 Media Center
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Email Summit 2015:
Aria Resort & Casino Las Vegas
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