"We would like to increase our conversion rate to 2% by the end of the year, focusing our e-plan on our website," a Benchmark Report survey response stated.
What should my company's clickthrough rate be? Is that rate good or bad? What is the average clickthrough rate for peers in my industry? What can we learn from it?
Those first two questions are nearly impossible to answer, but we'll dive into the third and fourth questions in this MarketingSherpa Chart of the Week.
Click here to see a printable version of this chart
"We use a lot of 'free reports,' free and paid webinars, teleseminars, white papers and free CDs to generate leads. We found they seem to have a 'lifespan' after which the number of new leads generated by a given 'freemium' drops significantly. Our goal is to come up with different ones to offer each month. Newest ones always get the most new leads."
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