May 26, 2016
Case Study

Inbound Marketing: How three IRCE attendees use social media and content to turn customers into brand enthusiasts

SUMMARY: MarketingSherpa dives into three interviews with internet retail marketers from IRCE 2015 to bring you the best pearls of wisdom from KontrolFreek, Moosejaw and SparkFun Electronics. See how these companies turned content and social media into engaged interactions with customers that turned them into lifetime brand loyalists.
For a third year, the MarketingSherpa team will be heading to Chicago in a couple weeks to bring you stories of marketing, ecommerce and fun from the MarketingSherpa Media Center at IRCE 2016. In the spirit of the event, we’ve been posting insights and interviews from last year’s Media Center to the blog every Friday leading up to its June 7 kickoff.

Three of these blogs share deep inbound-specific insights, from gaming retailer KontrolFreek’s brand enthusiast building tactic of integrating social media into welcome emails, to the big risk, big reward content approach of outdoor retailer Moosejaw, and finally the brand-name affirming injection of fun into SparkFun Electronics online video marketing tactics.

With so much to be taken from the attendees and speakers at the world’s largest ecommerce event, let us help you make the most of it with access to interviews from the past two years, and sign up to receive updates on video replays of interviews from IRCE 2016. And of course, follow along on social media to go behind the scenes at the Media Center.


Apply to be interviewed at the MarketingSherpa Media Center and share your story with your peers.

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