|SUMMARY: Late last year here at MarketingSherpa, we made a major change in our newsletter article access. Now, our entire library of case studies and how-to articles is available to you. This marketing resource contains 2,986 MarketingSherpa articles, dating back to 1999.|
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B2B External Communications: How IBM conveys the value of complex products, spotlights innovative employees and entrusts employees with social media
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