May 17, 2000
Article

Office Depot and AOL: Calling All SOHOs

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SUMMARY: No summary available
Office Depot and AOL have put $44 million on the table
in order to compete for that elusive position as the
one-stop SOHO shop. The new five-year co-branding
relationship promises to create some major AOL mindshare
across Office Depot sales channels and in turn, feature
Office Depot's products across several targeted AOL
brands. Netscape is a major player in the deal as well.
Office Depot and AOL hope to "provide millions of small
businesses with streamlined access to the tools and
resources they need to remain competitive, while
offering all consumers a broad array of office supplies,
furniture and more."

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