January 01, 2005
Blog Entry

Wisdom - PR-Blogging 67

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After submitting pitches and sending product samples to large (print) publications, we started to actively seek and communicate to smaller specialty blogs such as treehugger.com and designsponge.blogspot.com. What we found interesting and appealing was the fact that blogs function as information hubs for others. Mentions on six blogs resulted in numerous links from other blogs and sites, inquiries from offline publications like Budget Living and Jane Magazine, but also calls from buyers like the Target’s Red Hot Shop. The ‘proximity’ of the medium works well for us as our business is online and it is also extremely gratifying to see a product featured only days after you pitch it (vs. months with offline publications). Another welcome side effect is that our Google Page Rank increased and we are now getting more traffic through Google search results. The time that we spend on seeking blogs and dropping them informal emails has paid off beyond our expectations. Blogs are now part of our regular press distributing list. Some even get plugs on products before they are featured on our site at illicodesign.com

Carine Magescas, Illico Design , http://www.illicodesign.com

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