January 01, 2006
Blog Entry

Wisdom - Email Marketing 35

SUMMARY: No summary available
We have found that our annual last minute ‘holiday gifts’ email cam paign can double the ROI by adding one simple option: gift certifi cates. We all know that the gift card market is huge and growing. But for those true procrastinators, nothing solves their last minute panic like an instantaneous emailed gift certificate. Last year we sent an email campaign 4 days before Xmas. Half of our customers got an email featuring our best selling, well stocked gift items. The other half got the same email along with the heading “procrastinators unite.” Our first offering was emailed gift certificates. This email resulted in double the sales of the other email cam paign. We will continue to remind online shoppers of the gift certificate option in all future ‘holiday’ emails.

Jean Wnuk, All Things Jeep, http://www.allthingsjeep.com

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