January 01, 2005
Blog Entry

Wisdom - Email Marketing 12

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SUMMARY: No summary available
We get our customers’ best response when the email messages they receive are very brief with only 1-2 lines of copy and a small graphic at most. Our City Diary customers, who order their personal pocket planners each year, rarely respond to anything other than a simple reminder that they should order a new diary before the end of the year closes. And when our customers do finally make their annual visit to our web site they do so with one purpose in mind — to purchase their diary. And most customers will disregard any other invitations until that purchase is completed. We own three online business and we’ve found that the best time to encourage them to visit another of our sites is at the end of their checkout. This method has been particularly effective with our customers who have been with us for over 25 years and may not be aware that we’ve branched out to include other product lines.

Marketing Analyst, Per Annum, Inc., http://www.PerAnnum.com

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