Well, as I told you in my note last Thursday afternoon, my post-acquisition role here at Sherpa isn't changing with regards to content. In fact, I'm spending the next five days closeted with Tad Clarke, our Editorial Director, picking who our Email Summit speakers will be.
Agenda: o 1/2 day intensive bootcamp on email basics o Four interactive labs (including an on-site eyetracking lab) o Case Studies & advanced panels o Gala party at Gloria Estefan's Club Bongo
I'm pretty psyched, and not just because Rhode Island is a bleak and depressing place to be in early March. I'm most looking forward to taking part in the eyetracking lab -- seeing how my own eyes view email creative involuntarily.
(We've run plenty of labs, but I've never been involved as a participant -- now every marketer who is interested can be.)
But my main consideration now is picking absolutely fascinating speakers who have tons of real-life experience in testing what works and what doesn't for email campaigns and strategies. If you are that person or you know someone, have them contact us right away via the official nomination form.
By the way, Sherpa's B-to-B Demand Generation Summit is being held in San Francisco next week. Only a few tickets are left. For last-minute reservations, your best bet is to call (877) 895-1717.
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