I love chatting with Hannah Paramore on the phone. She's the President of Paramore/Redd Online Marketing which is based in Nashville, and her accent is just delicious.
As we were shooting the breeze last Friday afternoon before kicking off for the weekend, she said two really smart things in quick succession that made me grab for my pen so I could scribble them down for you.
Pledge #1. To make your email more successful in 2006
"Less copy, better headlines, and let's sell it on the landing page."
Pledge #2. To make your site more successful in 2006
"Repeat after me: My site is a dynamic marketing tool and it will never be finished ... and that's ok."
Hannah told me that she actually starts all client meetings by making everyone in the room, from big-time CEOs to lowly marketing assistants, raise their hands and say the appropriate pledge out loud.
I love that idea -- having everyone in a creative meeting start by pledging out loud the overarching rule behind success.
Whether you agree with these two rules (obviously I do) or you have your own house rule that is even better (another good one might be, 'test it, test it, test it) why not start your next marketing meeting by having everyone take the 'Pledge'?
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