August 09, 2001
Blog Entry

Text-heavy banners outpull graphics

SUMMARY: No summary available
It's proven! Text-heavy banners outpull graphics, even animated graphics.



People's eyes online just slide over graphics, but they look at text. There have been several studies on this. The most recent data is now out in a very useful article at Online Journalism Review. If you create or approve creative for banners for a living, check this article out right away!

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