Thanks to Barbara Kaplowitz for sending me a link to this unusual co-op marketing campaign from TheEconomist.com and Oracle. She just got an emailed offer from TheEconomist.com (who apparently have no idea filters will hurt you if you use the word "f^ree" repeatedly in a broadcast message) that says that Oracle have offered to pay for an Economist.com $69 subscription for her.
The only thing she has to do to get this site subscription is click on the link and hand over her email address with permission to be added to Oracle's email list.
This is a very clever way for TheEconomist to get some sponsor dollars by in effect offering a co-reg. It is something other subscription sites might consider, as long as your universe is big enough that you are not scared silly of cannibalization.
Also, it does make me wonder about the value of the list. Oracle is such a big broad company offering so many products, that I'm not sure what they are planning to send these new o^pt-ins that is targeted and valuable enough content for the Company to get a decent email readership % rate. We shall see. http://www.economist.com/subscriptions/oracle.cfm
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