Join thousands of weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.


Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Sep 16, 2002
Blog Post

How to Make Text Newsletters Mac-Friendly

SUMMARY: No summary available.
If you publish a text-version of an email newsletter, and you (or youreditors) write it in Word to then transfer to your send file, here's a great tip from John Engler at Inluminent. He says:

"I read your email newsletters on a Macintosh, and it really sucks to try and read something that's copied from MS Word into a plain text email, because the non-ascii quotes and apostrophes don't translate on a Mac. I'd like to recommend that you scrub all of your outgoing plain text email with TextSoap (which does a lot of manual work for you automatically) to change any curly quotes or apostrophes into straight quotes or apostophes (which are ascii stanards across platforms).

This software might also be useful when you get in articles from freelancers and other contributors, who in my experience always stick in stuff like tabs, auto-numbering, etc. which can be a pain when you're on deadline to laboriously take out so you can use their story.

(Note: Mac-users will notice we didn't use TextSoap for this issue, because hey we'll look into it, but got 8 weeklies to put out and other stuff has priority. It's coming soon.)
See Also:

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.

To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter

*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.

Improve Your Marketing

Join our thousands of weekly Case Study readers.

Enter your email below to receive MarketingSherpa news, updates, and promotions:

Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions

Best of the Week:
Marketing case studies and research

Chart Of The Week

B2B Marketing

Consumer Marketing

Email marketing

Inbound Marketing

SherpaStore Alerts


We value your privacy and will not rent or sell your email address. Visit our About Us page for contact details.