September 20, 2001
Blog Entry

Great Email Subject Lines

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Yeah! PBI Business Media, who I thrashed in this Blog a few weeks ago when they sent out an email newsletter with a terribly boring, why-bother-to-open-this, subject line, just sent out their next issue. This time they had a great subject line.

As I recall, the last one just said PBI Media August 2001 issue This one reads Sept 2001 issue 93% of surveyed carriers reveal that prices will fall further! which, if you're in their target audience (telecom industry execs) is much more of a must-open-and-read-right-away email subject.

Can they continue to improve this? Yes, I'd suggest taking the year "2001" off, because it's wasting 4 character spaces at the very start of the subject. Many people's email boxes don't show them your entire subject line ... sometimes just the first 20 characters or so. So you really want to cram in the sexiest stuff in those first characters and not risk it not being seen.

If you write a promotional newsletter for your company and you've written some killer subject lines, please send them in so I can post them here to inspire people! Email to AHolland@MarketingSherpa.com

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