February 24, 2003
Blog Entry

Clever Online Marketing Tactics Sell 1,400 $30/mo Subs

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SUMMARY: No summary available.
Rob Palmer over at Freelance Work Exchange wrote in to proudly say that he's just hit 1,400 members paying $30 month for the
subscription service which serves people want to work freelance from home. The site uses a wide variety of clever subscription marketing tactics to capture the order, or failing that capture your email for future marketing efforts, including:

- A 7-day free trial, but you have to submit your credit card to get it started

- A content offer that appears to be worth more than the cost of the first month's subscription right away. In this case an
ebook that's full of advice for freelance professionals.

- Community to keep subscribers involved.

- A grey, functional, join-list pop-up that doesn't require you to type in your email, just click "ok" button.

- Hugely benefit-oriented copy written using the language the target market uses themselves.

- More than 100 testimonials (and a link on the home page nav bar reading "100 testimonials").

- A real-guy photo of the site publisher looking like, well a real trustworthy guy. Not clipart or a slick salesman.

It's a combo between an ebook, community and classified jobs site. Interesting idea.

http://www.freelanceworkexchange.com/

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