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Apr 16, 2002
Blog Post asks for the lead (with a big red star!)

SUMMARY: No summary available.
One of the biggest problems with business sites (as I've said many a time before) is they often present lots of information, but never ASK FOR THE LEAD. Hence, my favorite site of the day is Bigdough, a site that offers high-priced information services to investor relations officers and investment bankers.

They've stuck a big red star on every single page of the site that says "Free Trial, Click here or Call..." And I mean every single page, the privacy policy page, the Help page, the about us, the home page, you name it, that star is there. When you are ready to act, no matter where on the site you are, their action button is right there in front of you.
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